How to kick start an Influencer Marketing Campaign

Social media has fast become the most effective form of advertising, with Facebook boasting a total of 2.23 billion users and Instagram with 1 billion respectively. Influencer marketing provides brands with an opportunity to borrow credibility to drive awareness and sales.

According to eMarketer, 84% of marketers plan to launch an influencer marketing campaign in the next 12 months. Luckily at Island Influencers whether you’re a small business and this is your first time engaging an Influencer or whether you’re a seasoned marketer, we have you covered. See our top tips below:

1. Pick Your Platform and know your audience: Who are you trying to talk to? What is their age group? Where are they located? Are you a travel brand trying to increase visits? Instagram may be the right platform for you! At Island Influencers you can look at all of the Influencers channels and decide which ones right for you.

2. Set A Budget: Set your budget first; it’ll help set realistic expectations. An Influencer with 10 million followers will not do a campaign for $5,000 so be realistic, we have a budget guide to help ascertain appropriate spend per campaign. The average cost of a post, with an Influencer who has less than 100,000 followers, is $300. So, expect a real campaign to cost at least $2,000 – $5,000.

3. Set KPIs: How will you determine if your campaign is successful? Typical KPIs include: Reach, impressions, views, engagement rates, and increase in followers and shares. At Island Influencers we assist you by providing detailed data and analytics reporting which provides you with accurate ROI.

Now all you need to do is give it a try!

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